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Web Survey Bibliography

Title Beyond the Usability Lab: Conducting Large-scale Online User Experience Studies
Year 2010
Access date 07.01.2013
Abstract

Online usability testing allows usability practitioners to get simultaneous feedback about their web and software applications from 1,000s of participants in countless market segments. Companies want quantifiable user feedback early in their development process, rather than waiting until design and programming are already underway. Online usability testing offers the perfect solution ? it is quick, effective, and inexpensive.

There are four significant trends in the last decade resulting in the rapid growth of online usability testing:

1. An increasing focus on metrics as it relates to design and usability.
2. Realization that only the top usability issues are no longer enough.
3. Improved infrastructure for conducting online usability testing.
4. Increased emphasis on international usability testing.

Practitioners need to know how to effectively gather and analyze data. Online Usability Testing offers a practical how-to guide for conducting cost-effective, efficient, and reliable tests.

By following their tactics, key usability metrics are quickly derived, such as task success, task completion times, and page views/clicks, satisfaction, and ease of use rating, to name but a few. With these data the usability professional is able to identify the most significant pain points in the design and factors which will contribute to a more positive user experience. By having a larger sample size, the usability professional is able to segment the data according to specific user populations and see how their experiences differ across user groups. Of course, all of this data is not an end in of itself; rather it is a means towards making confident decisions focused on improving the user experience through better design.

* Presents online usability testing methods for getting user feedback from 1000s of participants simultaneously
* Informs readers on how to avoid costly mistakes by providing them with details involved in creating a successful online usability study
* Equips the reader with the ability to conduct online usability studies from start to finish
* Outlines the 10 essential tips for any online usability study, to ensure cost-efficient and reliable tests

Access/Direct link

ACM Digital Library (abstract) / (full text)

Year of publication2010
Bibliographic typeBook
Print

Web survey bibliography - 2010 (251)

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